TODAY'S CORPORATE IDENTITY
Logos by the Dozen
Logos portray business images. It sets the position and interpretation
of your company. With that in mind, look around you and count the logos
you see. Look at the products in your house: your computer mouse, radio,
bath towels, T-shirt, shoes, clothing tags, even your toothbrush and
hairdryer. The logo's distinct distinct image reminds you of a product
or service. On your next driving excursion, as you look around, almost
all of the products you use are identifiable by their logos or trademarks.
Good or great logos you remember because they've made an impression.
They rise above their competitors in places like shopping malls, where
there can be up to 40,000 different logos and packages. The impact of
a logo can mean the difference between the success of your business
or that of your competitor.
Small Business Challenge
Small businesses especially must meet the challenge of creating a long
lasting solid first impression. When focusing on establishing a corporate
identity for a startup or small business goals are formulated, business
plans are instituted and a specific image is realized. But the logo
identity is so often haphazardly given a "back burner" mentality
and thoughtlessly designed. The Genesis of the logo design and its finalization
into a well crafted image will convey to the public that this company
cares about they image they project.
CREATING LOGOS THAT WORK
Logo Design Conception
Bowzer Bird Design will help you achieve that unique corporate identity
concept. High quality design output is important to your business. A positive
first impression will increase the potential for possible future business
relationships. After thoroughly researching your business or product,
we design a logo with several factors in mind.
The service(s) you offer is more
important then the products you sell. For example, a cellular company
selling phones imprinted with their name would need a logo reflecting
this service. This is called the Logical Focus Point (the main
aspect, service, product or consultation the company offers). A consulting
firm may have a broader focus on the businesses it will target. The
logo's artistic quality must be attention getting in order to make
a lasting impression. It must show the company's strength and qualities.
It mustn't be too eclectic or strange, but rather unique in a crowd
of many others. When identifying with the business image there must
be an obvious connection and association.
The logo or slogan has to be simple
and short, yet very easy for even the subconscious mind to remember.
Complex multicolor logos can be "eye catchers", but not
very practical. Four color process is more expensive than spot color:
choosing for example, two spot colors is more practical. The average
small business will usually require a color logo that can be read
when printed and viewed at one inch on a fax machine, printed on brochures,
business cards, letterheads or for the web. Line structure in the
logo conveys a certain "character" the company is trying
to project. Curved lines depict a soft caring and support specialist
type business. Straight sharp lines impart a bold image of say a high
tech company or rapidly growing business with strength of character
and security. Conveying both a supportive yet ambitious rising business
using straight and curved lines can incorporate the two.
Today is temporal. To design a contemporary
logo that can "stand the test of time" and not require constant
revision, we analyze the image you want to convey to your clients
and design a graphic representation that accents and correlates with
the local demographic.
Demographics is important. Many 'BIG"
companies are trying to communicate a "small town" image
to attract those intimidated by "Big Business.". A local
bank offering services for the community will have a different impact
on its clients than will a national "B of A". Area non-mobile
businesses can develop more personable relationships with a local
bank. Big can discourage those who are looking for a small "lake"
to row in rather than an open directionless "sea." Finding
the perfect balance between the two, is the solution.
The age of your target audience is
an important factor to consider. Conservative adults usually are not
attracted to teenage styles . . . Baby-Boomers vs. The "X"
Generation. Attention spans of teens or college age can be reduced
to a few seconds . . . Many commercials reflect this in the rapid
slide show effect of flashing images and fast upbeat tempos. Companies
choose easy to remember slogans and simplistic logos (example: Nike,
Just Do it, the Swoosh). Again, your target audience plays an important
factor in "who" the logo is designed for.
Successful designs come from carefully
chosen colors with the right contrast, tone or tint. Color can attract
you to or repel you away from buying a product. Ever go to a web site
where the text conflicted with the back ground to the point of almost
giving you an instant headache? Bright isn't always beautiful or attractive,
it can cheapen the product to the point of counterfeit. Bowzer Bird Design uses a combination of elements to create an effect that will
Male and females interpret their
visual worlds differently. Compare a hair salon logo with the one
for the local bar & grill across town. Tastefully incorporating
a specific gender style will attract more precisely those interested
in the product. This is true for a Real Estate firm, movie house or
shopping mall. Often this part of the design concept ignored by many
designers, thus creating a mixed and confusing image of a logo.
Bowzer Bird Design offers different
design plans for your company's web site needs. From a basic, simple,
informative web site, to deluxe, graphic intensive innovative multimedia
animation, our design team will brainstorm with you to establish the
most accurate image your company wants to project and the target audience
you want to attract.
Because each client has different needs, budget
limitations and conveyance, web sites can vary in page content and
size. Flat rate quotes are just not possible. Because of this, Bowzer
Bird Design can give a more accurate estimate on web site design only
after discussing the site with the client and determining what type
of presence they want and what they expect from their web site. We
hope this added information is insightful to your furture design needs.
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